Not only is it adding its voice assistant to multiple locations across consumers homes, it also is adding a valuable feature to an already popular product. Adding the Google Assistant to the new WiFi beacons checks both these boxes. Another way is to facilitate consumer trust with useful products. One way to do this is to integrate Google Assistant into as many devices as possible. Google wants more consumers adopting its voice assistant and becoming loyal users. The new system won’t even invalidate current devices, allowing current Google WiFi devices to mesh with the Nest WiFi system. It’s also supposed to more seamlessly fit into a household, as the Nest WiFi will reportedly offer three color options to adapt to different interior design styles. Users will be able to control internet access by voice command and even pausing it for specific rooms and devices. The main router, however, won’t have this hardware or capabilities.Īdding Google Assistant to the WiFi device will bring additional functions to the voice assistant as well. Those beacons will have microphones and speakers allowing users to interact with Google Assistant through multiple locations across their residence. The biggest hardware change is that while the current Google WiFi multi-pack connects several routers wirelessly, the Nest WiFi will reportedly use one central router with smaller beacons. Google will continue to further capitalize on the association between Nest and smart homes by extending it to its new WiFi router. The report states that Google’s next iteration of its Google WiFi router will be called the Nest WiFi which follows the company’s recent product marketing strategy as this spring it renamed its Google Home Hub to Nest Hub. Google will release a new WiFi router with Google Assistant built-in according to a report from 9to5Google and will likely be announced at Google’s upcoming hardware showcase in October.
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